Retailers will continue to feel the impacts of COVID-19 long after the country opens back up for business. As they reopen physical stores and adjust operations to align with the new normal, charting a digitally-enabled, customer-focused path to recovery will be crucial for long-term success. Retailers that are able to adapt their e-commerce and brick-and-mortar CX to address pandemic-driven shifts in consumer sentiment and buying habits will be better prepared to navigate in the retail of tomorrow.